AlyaSofena
Content creator and graphic designer. I make brands look like they mean it, and make content people actually stop for.
Currently
Partnerships & Brand Development Lead
Sync Primitive Recording Company
The short version
Taste, timing and a little nerve. Then I make it look effortless.
Two inks, one drum
The plates drawn for this issue. Fluorescent pink and medium blue, set a hair out of register on purpose. Pull the inks apart to see how each one is built.
The practice
In three columns
Col. I
Content
Reels, TikToks and stories with a point of view. Concept, shoot, edit and caption, built to stop the thumb and hold it there.
Short-form video / Content strategy / Creator collaborations / Captions & copy
Col. II
Design
Identities, social systems and print that look considered from the first frame to the last flyer pasted on the wall.
Brand identity / Social systems / Posters & flyers / Event collateral
Col. III
Partnerships
Brands, venues and artists in the same room, and work coming out of it that is worth posting. Pitch, shape, launch.
Partner pitches / Co-branded campaigns / Activations / Launch creative
Hi, I’m Alya.
I’m a content creator and graphic designer based in Kuala Lumpur. I work where brand, culture and nightlife meet: identities, social content, campaign creative, and the visuals that make people show up.
I also lead partnerships and brand development at Sync Primitive Recording Company, where I bring brands, venues and artists together and shape how those partnerships look. That seat taught me what brands actually buy: work that looks beautiful and moves a number.
Based in
Kuala Lumpur
Working
Worldwide
Open to
Freelance design
Also
Content retainers
Open for commissions / Got a brand, a launch or a night?